The Catechetical Review - Communicating Christ for a New Evangelization

RCIA & Adult Faith Formation: The Power of Personal Testimony

Authored by Fr. Drake McCalister in Issue #9.4 of Catechetical Review

Americans love to buy things. Many even consider “going shopping” an actual recreational activity. But for most people, before they surrender their hard-earned cash on a new pair of shoes, a phone, or a car nothing sways consideration between choices more than a personal recommendation of someone they know who has used the product. The personal experience of friends goes a long way toward giving them confidence that they are making the correct decision. In the world of marketing, this kind of product endorsement is called a “testimonial.”

The first celebrity endorsement came in 1882 when Pears’ Soap used a picture of Lillie Langtry, a famous actress, on its advertising poster.[i] Manufacturers soon learned that if they have a familiar face admit to using their product, their product will have more credibility. If this was not the case, advertising today would simply consist of listing out the benefits of a product and expecting people to make a rational choice.

All catechesis, especially in RCIA, requires that we do more than simply list true facts about the faith. If we want to lead people to a deeper conversion and a genuine “yes” to Jesus, we must employ the power of personal testimony from those leading them to Christ.

The rest of this online article is available for current subscribers.

Start your subscription today!


This article is from The Catechetical Review (Online Edition ISSN 2379-6324) and may be copied for catechetical purposes only. It may not be reprinted in another published work without the permission of The Catechetical Review by contacting [email protected]